News Welcomes Industry Veteran Matthew Harding as Chief Technology Officer

October 9, 2023

Fort Pierce, FL, October 9, 2023 – LLC, the freight industry’s premier dynamic pricing platform, today announced that pricing intelligence pioneer Matthew Harding has joined our leadership team as Chief Technology Officer. In this role Matthew will help to accelerate the company’s efforts in data democratization and technology enhancements that help freight companies navigate the ever-changing landscape of sourcing freight capacity.

Matthew, most recently the head of 4PL Data and Analytics for Uber Freight, brings a wealth of industry experience in Data Science and Consulting. He also has a strong background in Transportation Management Systems and Procurement from roles at Chainalytics, Transplace,, Manhattan Associates, and The Sabre Group.

Through’s cloud-based, data-driven technology platform, logistics service providers can arm frontline users with enhanced decision-making, pricing intelligence and workflow automation, which can result in a significant improvement to gross margins, employee productivity and time to value, while also achieving improved trading partner relationship management and the ability to turn pricing into a competitive advantage.’s goal when seeking a new Chief Technology Officer was to find an individual who could not only help scale the technical operations, but could contribute to our continued growth and innovation through deep understanding of the intricacies of the freight market. 

 “Matt’s 25 years experience as an early innovator in pricing intelligence and rate benchmarking along with his technical leadership, entrepreneurial thinking and customer value-focused approach made him the perfect candidate to fill our role,” said Dawn Salvucci-Favier, CEO and Chief Product Officer. “We couldn’t be more excited to welcome Matt to the Greenscreens family to help lead us in the next phases of our evolution.”

Greenscreens.aiI was developed to minimize the competitive advantage established by the largest and most well-funded, IT & data-driven logistics organizations who have invested heavily in creating the IT and data infrastructure required to enable truly dynamic pricing automation & data intelligence. Greenscreens.AI’s mission is to drive the same efficiency and growth throughout the broader logistics service provider segment through democratizing data and technology. The company announced both its series Seed and series A investment rounds in 2022, led by Tiger Global with participation from several leaders in scaleup SaaS investments and transportation and logistics, with an emphasis on leveraging the investment funds to accelerate development and deepening its relationships with customers and partners globally.

“The rapid growth that is currently experiencing is a true testament to their innovative core," said Matthew Harding. "It is clear that the future of logistics is being rewritten, and is on the leading edge of that transformation. I am thrilled to be a part of the mission, to serve the transportation industry and ultimately enhance the value proposition for all customers."   

About is a dynamic pricing infrastructure for the logistics industry that delivers freight market pricing intelligence and business insights to help grow and protect margins. We exist to help our customers quote with confidence & win more business…more profitably. Our solution combines the power of aggregated market data and an organization's own data with advanced machine learning techniques to deliver short-term predictive freight market pricing specific to your company's individual buying and selling behavior. To learn more, visit:

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About Us offers a dynamic pricing infrastructure for the logistics industry that optimizes and enriches historical and real-time market data to predict buy rates and sell prices that are 2 - 3X more accurate than traditional pricing methods, empowering LSPs to increase profit per transaction and volume per rep. We were started in 2020 by a team of veterans who have collectively spent over 100 years in the supply chain industry.
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